This excellent book is a must-read for anyone involved in product positioning. It gives a 10-point framework for a positioning exercise, as well as insights on how you can tell you have an issue.
This book was a real game-changer for me. If you’re focused on marketing a solution to a new problem, you must read it – it contains very useful advice that could save you from tons of pain.
If you’re looking to increase website traffic and revenue from SEO, this book might have a game-changing idea for you. It’s also a good refresher on SEO and why you need to take it seriously.
“Many companies think they have a marketing problem when they have a GTM problem.” Amen to that. This book provides a foundation for how to get an iterative GTM process in place.
What’s the single most important piece of advice I would give to anyone starting out in marketing today? READ LOADS OF BOOKS. In this article I explain why it’s important and how I stop myself from stopping.
Account-based marketing is the most efficient way to market to prospects if you know which accounts you want to win. But it takes effort. This book explains how Snowflake does ABM.
Your customers don’t care about your story – they care about THEIR story. If you’re involved in developing messaging, marketing materials or taglines, this should be one of your go-to books.
What is product-led growth and how should you execute it? This book covers the pros and cons of PLG as a go-to-market strategy, along with practical advice on making it work.
How do I improve my learning habits and encourage my team to do likewise? Marketers must keep learning but it often gets sidelined. Could reading Atomic Habits help?