This excellent book is a must-read for anyone involved in product positioning. It gives a 10-point framework for a positioning exercise, as well as insights on how you can tell you have an issue.
There are so many tools available to marketers, aimed at helping manage content, analytics, budgets, CRM and more. I’m working through the MartechMap to get myself up to speed.
This book was a real game-changer for me. If you’re focused on marketing a solution to a new problem, you must read it – it contains very useful advice that could save you from tons of pain.
If you’re looking to increase website traffic and revenue from SEO, this book might have a game-changing idea for you. It’s also a good refresher on SEO and why you need to take it seriously.
“Many companies think they have a marketing problem when they have a GTM problem.” Amen to that. This book provides a foundation for how to get an iterative GTM process in place.
Account-based marketing is the most efficient way to market to prospects if you know which accounts you want to win. But it takes effort. This book explains how Snowflake does ABM.