What is sales enablement and how should it be delivered?
December 29, 2025
Sales Enablement by Byron Matthews and Tamara Schenk provides a framework for engaging, equipping and empowering a world-class sales force.
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What does great product positioning look like?
September 27, 2023
This excellent book is a must-read for anyone involved in product positioning. It gives a 10-point framework for a positioning exercise, as well as insights on how you can tell you have an issue.
How to create and dominate a new category
September 13, 2023
This book was a real game-changer for me. If you’re focused on marketing a solution to a new problem, you must read it – it contains very useful advice that could save you from tons of pain.
What is product-led SEO and should you adopt it?
September 6, 2023
If you’re looking to increase website traffic and revenue from SEO, this book might have a game-changing idea for you. It’s also a good refresher on SEO and why you need to take it seriously.
How to create the right GTM process
August 30, 2023
“Many companies think they have a marketing problem when they have a GTM problem.” Amen to that. This book provides a foundation for how to get an iterative GTM process in place.
How to build a successful ABM program
August 23, 2023
Account-based marketing is the most efficient way to market to prospects if you know which accounts you want to win. But it takes effort. This book explains how Snowflake does ABM.