Why marketers need to read (a lot)
What’s the single most important piece of advice I would give to anyone starting out in marketing today? READ LOADS OF BOOKS. In this article I explain why it’s important and how I stop myself from stopping.
What’s the single most important piece of advice I would give to anyone starting out in marketing today? READ LOADS OF BOOKS. In this article I explain why it’s important and how I stop myself from stopping.
How did a personal blog project of mine end up in the New York Times, on BBC Breakfast and in countless other media outlets around the world? In this article I try and explain what happened (although I’m not entirely sure myself).
Why did I decide to take a sabbatical after 20 years of work? How did I benefit from the break and why did it make me a better employee when I went back to work? In this article I explain the upsides of taking time out.