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Marketing Books

Why marketers need to read (a lot)

What’s the single most important piece of advice I would give to anyone starting out in marketing today? READ LOADS OF BOOKS. In this article I explain why it’s important and how I stop myself from stopping.

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Sarah Merker on BBC Breakfast

What I learned from my 3 weeks of fame

How did a personal blog project of mine end up in the New York Times, on BBC Breakfast and in countless other media outlets around the world? In this article I try and explain what happened (although I’m not entirely sure myself).

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